YLD Partner Matt Salisbury discussing his Wall Street Journal article:

Read the Wall Street Journal article here...

 

Who Do You Want to Reach?
What Do You Want Them to Do?

To communicate well online, you need really good storytelling. You also need results you can quantify. We help you drive action through communications, and we provide smart strategy, great content, and human-oriented account management.

Your video...showed the people in Sacramento that we were serious and it changed the arguments everyone in the coalition was using.
— Chief Digital Officer, Major Religious Institution
 

Our Services

THE CONNECTION PLAN

The Connection Plan builds your ideal audience on social media and motivates them to action through story. 

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CAMPAIGNS

Campaigns combine our rich story production capability with audience building and call-to-action promotion to drive real-world results on social media.

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Promotion Programs

Promotion Programs reach your ideal audience on social media and motivate them to action.

 

Our Insights

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Design Matters -- Just Not the Way You Think It Does
Let strategic planning drive your design decisions; you'd be surprised at how well 'bad design' can work if it's right for its context and objectives.

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Telling a Brand's Story on Social Media
When we prepare a story for social media, we identify those three elements: the hero, the obstacle, and the goal. Insider tip: making the audience feel like the hero is the most important way to frame the story for social media.

We’re really excited about what you’ve done to improve our cost-per-lead.
— Marketing Director, Catholic College

Our Team

 JOE SZALKIEWICZ | PRESIDENT  Joe leads Yellow Line Digital, a forward-thinking digital communications firm. Joe is a successful entrepreneur who has started, scaled, and exited a number of ventures. Joe has helped several diverse consumer and cause-driven brands find quantifiable returns for their digital communications investments. He lives in Carlsbad, California, with his family.

JOE SZALKIEWICZ | PRESIDENT

Joe leads Yellow Line Digital, a forward-thinking digital communications firm. Joe is a successful entrepreneur who has started, scaled, and exited a number of ventures. Joe has helped several diverse consumer and cause-driven brands find quantifiable returns for their digital communications investments. He lives in Carlsbad, California, with his family.

 STEPHEN FLEMINGS | PARTNER  Stephen runs Yellow Line's new business efforts and helps grow client relationships. A veteran operator in the sales and development spaces, Stephen works to ensure client spends are driving the value and return on investment that matter most to them. He lives in Escondido with his family.

STEPHEN FLEMINGS | PARTNER

Stephen runs Yellow Line's new business efforts and helps grow client relationships. A veteran operator in the sales and development spaces, Stephen works to ensure client spends are driving the value and return on investment that matter most to them. He lives in Escondido with his family.

 MATT SALISBURY | PARTNER  Matt has several years of experience as a digital communications strategist. Recently, he has created and executed major advocacy campaigns for national nonprofits, led a social media war room during a Supreme Court case, and has overseen dozens of social media programs and campaigns. He lives in Washington, DC, with his wife, Bridget. Reach him at msalisbury@yellowlinedigital.com

MATT SALISBURY | PARTNER

Matt has several years of experience as a digital communications strategist. Recently, he has created and executed major advocacy campaigns for national nonprofits, led a social media war room during a Supreme Court case, and has overseen dozens of social media programs and campaigns. He lives in Washington, DC, with his wife, Bridget. Reach him at msalisbury@yellowlinedigital.com

 MATT CONNORS | DIRECTOR OF SERVICES  Matt Connors leads Yellow Line's story and script development for video projects, while also setting and executing strategy for several major cause-driven organizations. His clients have included a number of national nonprofits, a diverse set of political campaigns, and a Catholic archdiocese.

MATT CONNORS | DIRECTOR OF SERVICES

Matt Connors leads Yellow Line's story and script development for video projects, while also setting and executing strategy for several major cause-driven organizations. His clients have included a number of national nonprofits, a diverse set of political campaigns, and a Catholic archdiocese.

 JILL VALDEZ | ASSOCIATE DIRECTOR  Jill is a Project Manager at Yellow Line, bringing over 20 years of organizational management in the faith based community.  She is passionate about the details and enjoys constructing action plans for substantive results.  Jill lives in Escondido with her husband.

JILL VALDEZ | ASSOCIATE DIRECTOR

Jill is a Project Manager at Yellow Line, bringing over 20 years of organizational management in the faith based community.  She is passionate about the details and enjoys constructing action plans for substantive results.  Jill lives in Escondido with her husband.

 KRISTEN MARY MEISER | ACCOUNT MANAGER  Kristen graduated with a degree in communications media and has since spent her time managing social media communities and executing strategy. This has given her experience with luxury, non-profit, advocacy, and faith based accounts. Kristen lives in California with her husband and daughter.

KRISTEN MARY MEISER | ACCOUNT MANAGER

Kristen graduated with a degree in communications media and has since spent her time managing social media communities and executing strategy. This has given her experience with luxury, non-profit, advocacy, and faith based accounts. Kristen lives in California with her husband and daughter.

 BRIANA MAGGIO | PROMOTIONS MANAGER  Briana has developed social media strategies for brands in the lifestyle, education, and advocacy spaces. She has run a number of successful 'Connection Plans' to determine brand success benchmarks, set targets, and generate strong, metrics-based strategies for Yellow Line Clients. Briana lives in San Diego.

BRIANA MAGGIO | PROMOTIONS MANAGER

Briana has developed social media strategies for brands in the lifestyle, education, and advocacy spaces. She has run a number of successful 'Connection Plans' to determine brand success benchmarks, set targets, and generate strong, metrics-based strategies for Yellow Line Clients. Briana lives in San Diego.

 EMILY SNELL | CREATIVE MANAGER  Emily leads Yellow Line's Project Management efforts and contributes to strategy for multiple accounts. She has extensive experience managing complex digital campaigns for luxury brands, nonprofits, and faith-based organizations. Emily holds two degrees from John Paul the Great Catholic University.

EMILY SNELL | CREATIVE MANAGER

Emily leads Yellow Line's Project Management efforts and contributes to strategy for multiple accounts. She has extensive experience managing complex digital campaigns for luxury brands, nonprofits, and faith-based organizations. Emily holds two degrees from John Paul the Great Catholic University.

 KATIE WATSON | MANAGER OF ACCOUNTING  Katie Watson has a dual emphasis degree in Marketing & Management. She has been working with finances for over four years. When she's not working at the office, she spends her time working on her writing and has already published one book.

KATIE WATSON | MANAGER OF ACCOUNTING

Katie Watson has a dual emphasis degree in Marketing & Management. She has been working with finances for over four years. When she's not working at the office, she spends her time working on her writing and has already published one book.

 RYAN ELDER | OPERATIONS MANAGER  Ryan Elder is a former United States Marine and a proud Virginian.  He brings over 10 years of operations experience. Ryan currently lives in Rainbow, CA with his wife, Teena, and their dog children.

RYAN ELDER | OPERATIONS MANAGER

Ryan Elder is a former United States Marine and a proud Virginian.  He brings over 10 years of operations experience. Ryan currently lives in Rainbow, CA with his wife, Teena, and their dog children.

 QUORTNEY MOULTON | ACCOUNT ASSOCIATE  Quortney graduated with a bachelor's degree in Communications following the Journalism and Public Relations Track. She spent her time working alongside non-profit organizations and has experience with Advertising, Social Media and Graphic Design.  Quortney is the Account Associate for Yellow Line Digital and enjoys working with the team.

QUORTNEY MOULTON | ACCOUNT ASSOCIATE

Quortney graduated with a bachelor's degree in Communications following the Journalism and Public Relations Track. She spent her time working alongside non-profit organizations and has experience with Advertising, Social Media and Graphic Design.  Quortney is the Account Associate for Yellow Line Digital and enjoys working with the team.

 MAGGIE MAHRT | DIRECTOR  Maggie is the lead in-house director/producer at Yellow Line. Based in Los Angeles, Maggie creates commercials, short films and mobile content for brands and cause-connected clients. She has recently completed the prestigious AFI Directing Workshop for Women program and worked on NBC’s “Grimm” for several years.

MAGGIE MAHRT | DIRECTOR

Maggie is the lead in-house director/producer at Yellow Line. Based in Los Angeles, Maggie creates commercials, short films and mobile content for brands and cause-connected clients. She has recently completed the prestigious AFI Directing Workshop for Women program and worked on NBC’s “Grimm” for several years.

 KYLE LAVIN | SALES ASSOCIATE  Kyle is a Sales Associate at Yellow Line Digital with experience in non-profit missionary work.  He currently lives in Escondido, CA and is studying business.   

KYLE LAVIN | SALES ASSOCIATE

Kyle is a Sales Associate at Yellow Line Digital with experience in non-profit missionary work.  He currently lives in Escondido, CA and is studying business.

 

 AMANDA SHABO | ACCOUNT ASSOCIATE Amanda Shabo is pursuing a degree in business with an emphasis in sales and marketing. She has also interned under event planning and is eager to utilize and expand her skills with Yellow Line. Outside of the office, she enjoys creative writing and youth ministry.   

AMANDA SHABO | ACCOUNT ASSOCIATE
Amanda Shabo is pursuing a degree in business with an emphasis in sales and marketing. She has also interned under event planning and is eager to utilize and expand her skills with Yellow Line. Outside of the office, she enjoys creative writing and youth ministry.

 

 RACHEL WOLF | ACCOUNT MANAGER  Rachel is an account manager at Yellow Line Digital. Based in Los Angeles, Rachel has experience in developing and implementing social media strategy for luxury brand clients and celebrity social media pages. She has expert knowledge of Instagram and currently manages a pet influencer Instagram page with over 97K followers.

RACHEL WOLF | ACCOUNT MANAGER

Rachel is an account manager at Yellow Line Digital. Based in Los Angeles, Rachel has experience in developing and implementing social media strategy for luxury brand clients and celebrity social media pages. She has expert knowledge of Instagram and currently manages a pet influencer Instagram page with over 97K followers.

 NADINE VINCENT | DESIGN ASSOCIATE  Nadine Vincent has a bachelor’s degree in communications media with an emphasis in screenwriting. She has worked on a multitude of design and media related projects for production companies to small businesses.   

NADINE VINCENT | DESIGN ASSOCIATE

Nadine Vincent has a bachelor’s degree in communications media with an emphasis in screenwriting. She has worked on a multitude of design and media related projects for production companies to small businesses.

 

MIA HEMSTAD | ACCOUNT ASSOCIATE 

Mia has a B.S. degree in Communications Media and has worked on marketing and digital advertising campaigns in the film and pharmaceutical industries. Mia has experience crafting marketing strategies by looking at the "big picture" goals as well as the minute details of data tracking and analytics. She, her husband, and their 1-year-old son are enjoying the sunshine in Southern California.

 CAMERON WALTON | SALES ASSOCIATE  Cameron is a sales associate who supports the partner in charge of revenue. He is also a student at John Paul the Great Catholic University.   

CAMERON WALTON | SALES ASSOCIATE

Cameron is a sales associate who supports the partner in charge of revenue. He is also a student at John Paul the Great Catholic University.