Great Conversations & The Teams That Drive Them
For a brand to have an authentic conversation with their social media community, they first need to recognize the anatomy of a good conversation and then they need to designate a team, either internally or outsourced, to help them sustain that conversation.
Empty Metrics are Dangerous Metrics
When you combine Metrics with KPIs, you're measuring the human behaviors that actually matter to your brand. And that's pretty compelling.