Meet Our Team: Briana Maggio

 Briana is a promotions manager at Yellow Line Digital. Briana has developed social media strategies for brands in the lifestyle, education, and advocacy spaces. She has run a number of successful 'Connection Plans' to determine brand success benchmarks, set targets, and generate strong, metrics-based strategies for Yellow Line Clients. 

Briana is a promotions manager at Yellow Line Digital. Briana has developed social media strategies for brands in the lifestyle, education, and advocacy spaces. She has run a number of successful 'Connection Plans' to determine brand success benchmarks, set targets, and generate strong, metrics-based strategies for Yellow Line Clients. 

What is your favorite movie and why?

My favorite movie would have to be The Secret Life of Walter Mitty. I love the message about going out of your comfort zone and being fearless. Growing up, I would always find myself getting caught up in day dreams. I absolutely related to the protagonist in his midday reveries. The cinematography is so clean and stunning. It inspired me to want to visit Iceland, and this past October I was able to make that desire a reality.

What is your favorite travel memory?

 Pingvellir National Park, Iceland. October 2017.

Pingvellir National Park, Iceland. October 2017.

From my recent travels to Iceland, I got to snorkel in freezing glacial waters in a fissure that had opened between the North American and Eurasian tectonic plates. Outfitted in a dry suit and a wet suit, we floated down in the slowly flowing, crystal clear water. The water was so pure and clear, you could see up to 100 meters down into the fissure. The experience was nerve-wracking at first. But as we floated down the river, there was so much peace and wonder. It was truly one of the best moments I've ever experienced.   

Name a brand that you admire.

As the promotions manager at YLD, I create a lot of ads that show up in news feeds. For me, any brand that I would admire is one that delivers really high quality content or is well targeted for my interests. I like to click on almost everything promoted to me to see why someone thought I would be interested in their content. It helps me do my job better and is extremely intriguing to me to see what type of person Facebook really thinks I am.

What is your favorite part about working at YLD?

My favorite part of working at Yellow Line is the team. Everyone here is just amazing at what they do. Each person has skills and abilities that are put to such good use for each of our clients. To be able to see my coworkers really shine, to improve and utilize their strengths, makes coming to work every day such a joy.

Matthew SalisburyComment