Who Do You Want to Reach?
What Do You Want Them to Do?

To communicate well online, you need really good storytelling. You also need results you can quantify. We help you drive action through communications, and we provide smart strategy, great content, and human-oriented account management.

Your video...showed the people in Sacramento that we were serious and it changed the arguments everyone in the coalition was using.
— Chief Digital Officer, Major Religious Institution

Our Services

THE CONNECTION PLAN

The Connection Plan builds your ideal audience on social media and motivates them to action through story. 

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CAMPAIGNS

Campaigns combine our rich story production capability with audience building and call-to-action promotion to drive real-world results on social media.

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Promotion Programs

Promotion Programs reach your ideal audience on social media and motivate them to action.

 

Our Insights

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Design Matters -- Just Not the Way You Think It Does
Let strategic planning drive your design decisions; you'd be surprised at how well 'bad design' can work if it's right for its context and objectives.

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Telling a Brand's Story on Social Media
When we prepare a story for social media, we identify those three elements: the hero, the obstacle, and the goal. Insider tip: making the audience feel like the hero is the most important way to frame the story for social media.

We’re really excited about what you’ve done to improve our cost-per-lead.
— Marketing Director, Catholic College

Our Team

JOE SZALKIEWICZ | PRESIDENT Joe leads Yellow Line Digital, a forward-thinking digital communications firm. Joe is a successful entrepreneur who has started, scaled, and exited a number of ventures. Joe has helped several diverse consumer and cause-driven brands find quantifiable returns for their digital communications investments. He lives in Carlsbad, California, with his family.

JOE SZALKIEWICZ | PRESIDENT

Joe leads Yellow Line Digital, a forward-thinking digital communications firm. Joe is a successful entrepreneur who has started, scaled, and exited a number of ventures. Joe has helped several diverse consumer and cause-driven brands find quantifiable returns for their digital communications investments. He lives in Carlsbad, California, with his family.

STEPHEN FLEMINGS | PARTNER Stephen runs Yellow Line's new business efforts and helps grow client relationships. A veteran operator in the sales and development spaces, Stephen works to ensure client spends are driving the value and return on investment that matter most to them. He lives in Escondido with his family.

STEPHEN FLEMINGS | PARTNER

Stephen runs Yellow Line's new business efforts and helps grow client relationships. A veteran operator in the sales and development spaces, Stephen works to ensure client spends are driving the value and return on investment that matter most to them. He lives in Escondido with his family.

MATT CONNORS | STRATEGIST Matt Connors leads Yellow Line's story and script development for video projects, while also setting and executing strategy for several major cause-driven organizations. His clients have included a number of national nonprofits, a diverse set of political campaigns, and a Catholic archdiocese.

MATT CONNORS | STRATEGIST

Matt Connors leads Yellow Line's story and script development for video projects, while also setting and executing strategy for several major cause-driven organizations. His clients have included a number of national nonprofits, a diverse set of political campaigns, and a Catholic archdiocese.

EMILY DEADY | PRODUCER Emily leads Yellow Line's Project Management efforts and contributes to strategy for multiple accounts. She has extensive experience managing complex digital campaigns for luxury brands, nonprofits, and faith-based organizations. Emily holds two degrees from John Paul the Great Catholic University.

EMILY DEADY | PRODUCER

Emily leads Yellow Line's Project Management efforts and contributes to strategy for multiple accounts. She has extensive experience managing complex digital campaigns for luxury brands, nonprofits, and faith-based organizations. Emily holds two degrees from John Paul the Great Catholic University.

PATRICK LYON | CREATIVE DIRECTOR Patrick oversees Yellow Line's design output: web graphics and infographics, motion graphics, and other assets that drive the success of the firm's digital programs. He has several years of experience as a graphics designer, and worked on UX design for a number of major brands before joining Yellow Line. He lives in San Diego.

PATRICK LYON | CREATIVE DIRECTOR

Patrick oversees Yellow Line's design output: web graphics and infographics, motion graphics, and other assets that drive the success of the firm's digital programs. He has several years of experience as a graphics designer, and worked on UX design for a number of major brands before joining Yellow Line. He lives in San Diego.

DANIELA MCCLINTOCK | STRATEGIST Daniela had a background in social media before joining Yellow Line, starting her career by handling social media platforms for the US Army base in Fort Hood. While with Yellow Line, she has led social media efforts for nonprofits and leading brands in the diamond industry. Daniela lives in San Diego with her family.

DANIELA MCCLINTOCK | STRATEGIST

Daniela had a background in social media before joining Yellow Line, starting her career by handling social media platforms for the US Army base in Fort Hood. While with Yellow Line, she has led social media efforts for nonprofits and leading brands in the diamond industry. Daniela lives in San Diego with her family.

ANGELICA GONZALEZ | PROJECT MANAGER Angelica aids Yellow Line Digital’s daily runnings through some operations and some project management work. Be that through creating purchase orders or editing live action videos, Angelica has a passion for serving ethical brands and causes by delivering quality creative content.

ANGELICA GONZALEZ | PROJECT MANAGER

Angelica aids Yellow Line Digital’s daily runnings through some operations and some project management work. Be that through creating purchase orders or editing live action videos, Angelica has a passion for serving ethical brands and causes by delivering quality creative content.

BRIANA MAGGIO | STRATEGIST Briana has developed social media strategies for brands in the lifestyle, education, and advocacy spaces. She has run a number of successful 'Connection Plans' to determine brand success benchmarks, set targets, and generate strong, metrics-based strategies for Yellow Line Clients. Briana lives in San Diego.

BRIANA MAGGIO | STRATEGIST

Briana has developed social media strategies for brands in the lifestyle, education, and advocacy spaces. She has run a number of successful 'Connection Plans' to determine brand success benchmarks, set targets, and generate strong, metrics-based strategies for Yellow Line Clients. Briana lives in San Diego.

BREANNA LACOUR | SALES

BREANNA LACOUR | SALES

MARY PELCHAT | STRATEGIST

MARY PELCHAT | STRATEGIST

AUSTIN JACOBSON | COMMUNITY MANAGER Austin is a Community Manager for Yellow Line with a background in communications media, graphic design, and film production. He has managed social-network communities for clients ranging from non-profit ventures to those in the diamond industry and political sphere. 

AUSTIN JACOBSON | COMMUNITY MANAGER

Austin is a Community Manager for Yellow Line with a background in communications media, graphic design, and film production. He has managed social-network communities for clients ranging from non-profit ventures to those in the diamond industry and political sphere. 

KATIE WATSON | ACCOUNTANT

KATIE WATSON | ACCOUNTANT

MICHELLE PALLISCO | COMMUNITY MANAGER Michelle Pallisco has a bachelors degree in media with an emphasis in screenwriting. She has worked with small businesses and non profits to bolster their marketing and image online. 

MICHELLE PALLISCO | COMMUNITY MANAGER

Michelle Pallisco has a bachelors degree in media with an emphasis in screenwriting. She has worked with small businesses and non profits to bolster their marketing and image online. 

MATT SALISBURY | PARTNER Matt has several years of experience as a digital communications strategist. Recently, he has created and executed major advocacy campaigns for national nonprofits, led a social media war room during a Supreme Court case, and has overseen dozens of social media programs and campaigns. He lives in Washington, DC, with his wife, Bridget.

MATT SALISBURY | PARTNER

Matt has several years of experience as a digital communications strategist. Recently, he has created and executed major advocacy campaigns for national nonprofits, led a social media war room during a Supreme Court case, and has overseen dozens of social media programs and campaigns. He lives in Washington, DC, with his wife, Bridget.

MAGGIE MAHRT | DIRECTOR Maggie is the lead in-house director/producer at Yellow Line. Based in Los Angeles, Maggie creates commercials, short films and mobile content for brands and cause-connected clients. She has recently completed the prestigious AFI Directing Workshop for Women program and worked on NBC’s “Grimm” for several years.

MAGGIE MAHRT | DIRECTOR

Maggie is the lead in-house director/producer at Yellow Line. Based in Los Angeles, Maggie creates commercials, short films and mobile content for brands and cause-connected clients. She has recently completed the prestigious AFI Directing Workshop for Women program and worked on NBC’s “Grimm” for several years.

KRISTEN MARY MEISER | STRATEGIST Kristen graduated with a degree in communications media and has since spent her time managing social media communities and executing strategy. This has given her experience with luxury, non-profit, advocacy, and faith based accounts. Kristen lives in California with her husband and daughter.

KRISTEN MARY MEISER | STRATEGIST

Kristen graduated with a degree in communications media and has since spent her time managing social media communities and executing strategy. This has given her experience with luxury, non-profit, advocacy, and faith based accounts. Kristen lives in California with her husband and daughter.

LUKE MAXWELL | SALES & MARKETING

LUKE MAXWELL | SALES & MARKETING

PATRICK BUTLER | DESIGNER Patrick is a multi-disciplinary designer, problem solver, and illustrator. He leads branding for campaigns and clients and performs high-level motion graphics animation. His skill set also includes cinematography, video editing, coloring, and sound mixing. Patrick has worked on a feature film, a major branded web series, and dozens of video and motion graphics projects.

PATRICK BUTLER | DESIGNER

Patrick is a multi-disciplinary designer, problem solver, and illustrator. He leads branding for campaigns and clients and performs high-level motion graphics animation. His skill set also includes cinematography, video editing, coloring, and sound mixing. Patrick has worked on a feature film, a major branded web series, and dozens of video and motion graphics projects.

JILL VALDEZ | PROJECT MANAGER Jill is a Project Manager at Yellow Line, bringing over 20 years of organizational management in the faith based community.  She is passionate about the details and enjoys constructing action plans for substantive results.  Jill lives in Escondido with her husband.

JILL VALDEZ | PROJECT MANAGER

Jill is a Project Manager at Yellow Line, bringing over 20 years of organizational management in the faith based community.  She is passionate about the details and enjoys constructing action plans for substantive results.  Jill lives in Escondido with her husband.

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