Design Matters -- Just Not the Way You Think It Does
Let strategic planning drive your design decisions; you'd be surprised at how well 'bad design' can work if it's right for its context and objectives.
Telling a Brand's Story on Social Media
When we prepare a story for social media, we identify those three elements: the hero, the obstacle, and the goal. Insider tip: making the audience feel like the hero is the most important way to frame the story for social media.