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Dropping the Cost Per Lead by 75%

We took TWU’s cost per inquiry to from +$400 to less than $60 in a matter of weeks

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Bringing Digital Genius to Offline Brilliance


Trinity Western University (TWU) wanted to connect with concert attendees during the west coast tour of a popular christian band. Having sponsored the tour, they felt a digital campaign supporting their sponsorship would be effective.


Following the Data to the Optimum Channel


Through an effective research effort, we helped TWU narrow their focus to Instagram and SnapChat.


Focusing on Success


At the beginning of the campaign TWU’s price per inquiry was over $400. Through effective A/B testing and other optimization techniques we drove the price per inquiry down to $60 by the end of the tour.